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Mary Washington College considers names as it moves toward university status Date published: 5/23/2004 By KELLY HANNON Like a summer bride contemplating maiden and married names, Mary Washington College hasn't made any decisions about subtitles as its university launch date approaches, officials say. "We're sort of up in the air," said Ranny Corbin, executive assistant to the president at MWC. Officially, the school's state-recognized name will become University of Mary Washington on July 1, the day all new Virginia laws go into effect. Whether the Fredericksburg campus will be called Mary Washington College at UMW is undetermined--along with what will appear on campus signs, student diplomas, admission materials and letterhead. Will MWC remain dominant or be used with a hyphen? College officials say they are waiting to hear from marketing firm Barton, Matheson, Willse & Worthington before making a decision. The Baltimore-based company was hired this spring to design a new graphic identity for the university. Until then, Corbin said, any discussion of campus names is premature. "It's just not out there," she said. When asked if eliminating Mary Washington College as the name for the Fredericksburg campus is an option being considered by the marketing firm, Martin Wilder, vice president for enrollment at MWC, said no. "What they're trying to give us is some advice on how to publicly portray the institution," Wilder said. "So they'll be making recommendations about how we use 'university,' and when we use the component pieces of the university in how we present the institution." The ultimate decision over how to represent the institution on signs and documents will rest with MWC President William Anderson and the college board of visitors, Wilder said. Still, "'Mary Washington College' is not being eliminated or anything like that," he said. "It's just how do you best portray the institution." BMW&W staff spent several days on campus in the spring, interviewing students, faculty and alumni. The company has created logos and graphics for many state colleges and universities, as well as most Ivy League schools. The firm is narrowing its top choices, Wilder said. Results of the firm's MWC work are expected sometime over the summer, Corbin said, and may or may not arrive before the July 1 switchover date. "This is too important, too big to rush. We want to do it right," Corbin said.
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