Jean and Peter Buttecali of Woodpile Studios have designed the Grammy Awards logo as well as the 'Haute Damn' clothing line that will be given away in Grammy gift bags. Jean Buttecali grew up in Spotsylvania County. smc Visit the Photo Place

View the Spotsylvania County community page

FORMER RESIDENT'S COMPANY DOES GRAMMY LOGO DESIGN

Former Spotsylvania resident's company designed logo for this year's Grammy Awards

By LAURA L. HUTCHISON

Date published: 1/28/2005

Jean Buttecali is getting the Valentine's gift of a lifetime.

Buttecali, who grew up Jean Perkins in Spotsylvania County, will be attending the Grammy Awards ceremony in Los Angeles.

Buttecali graduated from Courtland High School. She and her husband, Peter, own Woodpile Studios, a graphic design business in Vienna.

Woodpile Studios designed the logo for this year's Grammy Awards.

The logo encompasses a couple of different themes, Peter Buttecali said.

"We were looking for something that conveyed the pageantry of the day, and we had to get in the verbiage and the Grammy gramophone icon," he said.

The background is a night sky.

"The excitement, the heat all explodes upward into the night sky," he said.

The stars symbolize recording stars, and the circle image of the design recalls a record or CD shape.

The logo is available already on T-shirts for sale at the Grammy Awards Web site (grammy.com), and will be prominent throughout the CBS broadcast of the ceremony on Feb. 13.

Woodpile Studios was the only candidate for the design job this year, Peter Buttecali said.

Creative directors and agencies visit sites where graphic artists post their work, such as black book.com and portfolios.com.

"It used to be in book form, but it's now done online," Jean Buttecali said. "Creative directors had been looking at Pete's work for a while, but the timing was always wrong."

Until this year.

"They said, 'Are you interested in submitting work for the Grammys?'" Peter Buttecali said. "Who cares what else you have going on, you can't say no to that."

In a press release, Grammy organizers explained why they chose Woodpile Studios to do the work.

"Peter creates deceptively simple yet elegant and recognizable marks," said Recording Academy Senior Director of Creative Services David Konjoyan. "He was very receptive to our suggestions and responsive to our deadlines. From the first-round concepts to the final logo, we felt Peter was in sync with our ideas every step of the way."

Jean Buttecali has a marketing degree from Radford, but she and her husband always knew they'd be in business together some day. They've been married 13 years and have two children, Nicholas, 5, and Sammi, 3.

Follow us on

Date published: 1/28/2005