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Bottled water is is considered chic these days.
DODY KUNDRESKAS

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The high cost of 'trendy': Is it worth it?
Fashionable Boca Raton burgers, fancy bottled water and British auto detailing may be trendy, but they just aren't worth the price. By Jim Kundreskas
Date published: 7/1/2006

SOME OF OUR more thrifty ancestors would be spinning in their graves if they knew we paid for bottled water today.

We do it by choice, too, when most of us can have all the H2 O we want pretty much free from our taps.

Are we nuts?

I mean, is it crazy to pay for some- thing you can get for free? And it's so easy to do by just turning a knob.

That's a tough question.

Not.

Now, how much would you pay for a hamburger? About two weeks ago, the Old Homestead Steakhouse at the Boca Raton Resort & Club down in Florida began offering a new 20-ounce burger on its menu that is 5 inches across, 2 inches thick and made from American prime beef, Japanese Kobe and blended a bit more with some Argentine cattle product.

Before you think of the cost of this latest artery-clogger, you should know that membership in the Boca Raton Resort & Club costs a cool $40,000. Dues are another $3,600 per year.

Only some real heavy-hitters with fat wallets and loaded purses are going to be inside this place dabbing the ketchup stains off their ties or blouses with the fine linen.

OK, you ready? With tax and tip, this new hamburger will set you back $124.50. A person can buy an awful lot of Whopper meals or Big Macs for $124.50.

That's just outrageous.

Then there is Paul Dalton's "Miracle Detail" business up and running now in merry ol' England. Dalton gives the family chariots of his clients--most of whom are from London and its suburbs--his best wash and wax job for only $9,000 apiece, if you paid in U.S. currency.

Nine thousand dollars!

Of course, that comes with citrus-juice degreasing. And it goes without saying that Dalton uses only filtered water.

But my goodness, $9,000 for a wash and wax?

He also recommends you have this service done to your brand-new cars.

Right.

I'll bet Dalton can afford to drink any kind of bottled water he wants.


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Date published: 7/1/2006



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