ALL TOGETHER NOW: Penn State
"Leave the little guys alone!" was the basic sentiment expressed in letters. After all, why would Penn State, a university two states away with 42,000 undergraduates at its State College campus alone, care about little old Conway Elementary?
The reason is simple: A trademark is intellectual property, and, just like your home, carries with it rights of ownership. Penn State's Nittany Lion logo is a design to which the school has exclusive rights. Failure to defend its trademark could encourage infringement in the future.
Penn State's request of Conway Elementary seems reasonable and just: Please stop using the logo when you run out of your current stock. Is Penn State a Big Meanie? No, just an institution justifiably protecting its property. Anyway, Conway's new logo--a cartoonish cougar sporting a railroad engineer's hat--sounds a lot cuter.