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Date published: 5/25/2008
CHICAGO --When I was about 10, I received for Christmas a robe and nightgown that I later spied Jan Brady wearing in an episode of "The Brady Bunch." My brush with celebrity fashion sent me to seventh heaven.Flash forward, and there are times that I look at my youngest children, ages 6 and 9, as they head out the door, typically to be barely on time for school, and I have With my 14-year-old son, of course, it's more along the lines of informing him he really can't wear the same exact clothes on two consecutive days. (Though I confess when he says, "Why not? They are clean," I don't have a good answer.) Meanwhile, my almost 12-year-old daughter is convinced that no one in Western civilization makes jeans that look good on her--which she'll think again when she's 40--and everything that I like for her is "so stupid looking," and you get the picture. But here, it's back to the little ones. "Adriana Serio is into celebrity fashion. She recently got a $28 pair of pink Mary Jane shoes by Robeez after the daughter of actress and former Miss USA Ali Landry was photographed wearing them." Adriana is 9 months old. So wrote Rachel Dodes recently in the Wall Street Journal in a piece titled "Dress-up: Moms put their tykes in star's clothes." Adriana's mom is one of millions who now follow Hollywood baby fashion closely--and shops accordingly, whether they can afford to or not. One young mom, an administrative assistant in Dayton, Ohio, bought a $25 pack of camouflage-print socks for her 5-month-old Jason after seeing pictures of a celebrity baby "knocking around London in his socks." Dodes writes, "'Now he can be just as hot as any celebrity baby,'his mom said." This is no strange trend for a few over- (or under-) achieving parents. Celebrity-babies.com, which is all about celebrity baby fashion, "tips," and links to the stores where the clothes adorning the tykes can be bought, gets 10 million page views a month, Dodes reports. It gets half a million dollars a year from major companies eager to reach these acquisitive moms.
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