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Manchester Orchestra takes its time on path to success Date published: 12/11/2008
BY RYAN BROSMER FOR THE FREE LANCE-STAR Manchester Orchestra has been on a slow rise to the top of the independent-music scene. With only one full-length album, 2007's "I'm Like a Virgin Losing a Child," the Atlanta-based band, which brings its first major headlining tour to Richmond's Canal Club tomorrow, has pioneered its way to a new musical frontier. But don't be worried if you haven't heard of it yet--the main idea behind Manchester Orchestra is that the band has built itself from the ground up, from obscurity to flying just below the mainstream radar.
In a recent phone interview, drummer Jeremiah Edmond explained a bit of the band's strategy behind taking the long way to success. "We wanted to have a slow, steady build and have fans that were really dedicated and try and build something that would be a lasting career instead of just a flash in the pan," he said. Edmond said the band would prefer that people find out about it on their own rather than have it forced upon them. "I think that's been a big part of our plan and the way we've mapped out our career so far, is that we never wanted our music to be shoved down people's throats," he said. "We really wanted it to be a natural progression and for people to find it through friends and word of mouth, at least for the initial little bit, the initial push. We kind of want it to be a very natural, grass-roots thing and let it spread from there." The overtly introspective lyrics of Manchester Orchestra hint at something deeper behind the band. There seems very much to be a want, if not a need, to keep things personal and play close to their hearts. Manchester Orchestra has been known to work closely with stores selling the band's albums, often striking deals with independent record stores where both parties benefit. The debut album could be found in many independent shops for a mere $1.99. "It was them helping us get our name out and us helping to promote fans going to independent music stores instead of the big-box retailers," Edmond said.
Date published: 12/11/2008
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