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JUST THE OTHER day, I heard someone say that film was dead, and it got me to thinking. When was the last time I saw someone using a film camera? Walk into most any technology store that sells cameras and try and find a model that uses film. I couldn't find a single one. In fact, when I asked the salesperson if they had any, he looked at me as though I had said something distasteful to him. So what other technologies are considered to be dead these days?

When's the last time you saw a floppy disc or a computer with a drive to use one? It's dead. With the proliferation of mp3 players, when's the last time you bought a vinyl record? Dead.

But what about optical media such as CDs and DVDs? They are very much alive and well, thank you very much. In fact, optical media is the delivery method of choice for software vendors and movie distribution. And Blu-Ray technology has breathed more life into optical media that's good for years to come. But is optical alive for us consumers? You bet it is. In fact, it's still the physical medium of choice when we want to physically save and distribute our photos, music and videos.

When it comes to businesses, churches, schools and local government where there's a need for brochures, membership newsletters, operations and training manuals, publications, trade show handouts, PowerPoint presentations, catalogs and just about anything else you can think of that needs to be physically distributed, then optical media is still the preferred method of choice.

There's a ton of really great applications out there that can help you to create and save all of the above to a disc. But once you've made the first one, the problem still remains on how to make all the copies you're going to need.

You can go to a local publishing company to make them, but the cost can be prohibitive, and if you ever need to make changes, the cost of throwing away the old ones you still have and making new ones can put things way out of reach. But there is a cost-effective and prac-tical alternative from Primera Technology.