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Local graduate to appear in Super Bowl commercial this Sunday Date published: 2/5/2010
BY EDIE GROSS
When Fredericksburg native Blaine Miller makes his Super Bowl debut Sunday, he won't be sporting a football helmet or a giant number on his back. Still, he doesn't think you'll have any trouble spotting him. "You'll know it's me when you see the beanie," said the 18-year-old, who is appearing in an Audi commercial with a snow cap on his head. "I'm excited for everyone to see it," said Miller, who filmed the commercial only a few weeks ago and hasn't seen the final product. "I'm actually excited to see it myself." Now a freshman at Tisch School of the Arts at NYU, Miller has appeared on TV numerous times over the years, snagging minor roles in "Gilmore Girls," "Jack & Bobby" and "Reno 911!" He has also interviewed actors, directors and producers as part of the cast of Disney's "Movie Surfers," a behind-the-scenes entertainment show. This is his first Super Bowl commercial. He couldn't reveal much about the content --that's top secret for the ads that cost about $3 million for a 30-second spot this year. But lately, Audi's been touting its A3 TDI, which was recently named the 2010 Green Car of the Year by Green Car Journal. According to an Audi press release, the Super Bowl ad will focus on that car and "will have a fun, tongue-in-cheek environmental theme. Rock legends Cheap Trick will reinterpret one of their classic pieces as the soundtrack to the commercial." In January, Audi also posted humorous spots on YouTube featuring the Green Police, an eco-friendly arm of law enforcement that urges viewers to unplug power strips when not in use and to fight "napkin abuse," defined as using more than one napkin while eating a sandwich, burrito, panini, fish taco, shawarma well, you get the idea. Over the last few years, Audi has developed a reputation for producing clever, humorous spots during the Super Bowl. Last year's ad, called "The Chase," featured actor Jason Statham trying desperately to escape a pursuer in a series of older luxury cars, only to finally find success behind the wheel of Audi's supercharged A6.
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