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Consumers concerned about where their food comes from and how it's processed are preserving their own Date published: 8/22/2010
By CATHY DYSON When Krista Ehlert started canning last year, she wondered if anyone else spent time cleaning, snapping and stuffing green beans into jars. "I started to think I was the only person who still did it," said Ehlert, a 41-year-old defense contractor at Quantico Marine Corps Base and Orange County resident. Instead of being the last canner on earth, Ehlert may be the new face of it. Across the nation, consumers concerned about how their food is grown and processed are taking jars and lids into their own hands. Like Ehlert, they don't have the time to grow a garden themselves. They pick peaches at local orchards or buy boxes of canning tomatoes at farmers markets. Instead of filling pantries with food to get through the winter as their grandmothers did, they preserve pickles and pasta sauce because they want to capture the flavor of locally grown food and limit the amount of sugar and salt added to it. "That's the new consumer we're seeing," said Brenda Schmidt, a manager at Jarden Home Brands in Muncie, Ind., a company that sells canning products. "It's all about lifestyle choices, and canning is more relevant than ever before." 'AN INCREASE IN INTEREST' Nationwide, sales of canning products are up almost 10 percent from last year, Schmidt said. This summer is the fourth year in a row the industry has had double-digit growth, she added. The same trend is taking place in the Fredericksburg region. The TrueValue hardware store at Lake of the Woods sells canning products year-round and has several employees who can answer questions, said Dan Kalista, manager. Kim Elkins in the Virginia Cooperative Extension's Spotsylvania County office had so many queries about canning, she scheduled a two-part class earlier this month. She limited participation to 10 students, who made strawberry-kiwi jam and salsa one day, and preserved green beans the next. "There's definitely an increase in interest," she said. When Ehlert started researching online, she was surprised to find blogs about canning. She read about people making jams and jellies in New York City apartments so small, residents had to stash canning supplies under the couch.
Date published: 8/22/2010
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