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Target is rolling out its new p-fresh format, which adds produce, meat and additional refrigerated items to its stores
The Target retail chain is adding produce, meat and additional refrigerated items to the majority of its stores. Visit the Photo Place |
By Cathy Jett
WISH you could pick up some chicken breasts and a bag of salad for dinner while shopping at Target?
The retail chain thinks you should be able to, as well.
It has begun rolling out its p-fresh, or prototype-fresh, format, which includes produce, meat and additional refrigerated items, to the majority of its stores.
P-fresh already is available at the Targets in Dumfries and in Stafford Marketplace, and eventually will be added to the stores in the Carter's Corner shopping center on U.S. 17 in Stafford County and in the Culpeper Colonnade shopping center in Culpeper.
"At this time, we are unable to confirm the date
The p-fresh format features an open-market grocery layout that includes
The p-fresh format include such things as bananas, strawberries and bagged lettuce, as well as ground beef, chicken and pork. Shoppers also can pick up dairy items, frozen foods and convenience items, some of which will bear the chain's Archer Farms and Market Pantry labels.
There won't be an in-house bakery or deli, but the renovated stores will carry a small number of baked goods and pre-packed deli items.
Minneapolis-based Target piloted the p-fresh format
Ultimately, the majority
Target's expansion into the grocery business comes at a time when the Shoppers Food & Pharmacy has announced it will pull the plug at the end of next month on its 80,000-square-foot store in Central Park.



