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But that may not be
NerdWallet reports that 90 percent of Black Friday ads have the same prices for the same items as last year.
Or the same items for slightly higher prices.
It will still be a good deal. It just may not be marked down quite as much.
For example, NerdWallet found, the median price for a purchase at Best Buy was $29.99 on Black Friday in 2011. This Black Friday it'll be $35.
That may be reason to smile. It probably means that merchants are more confident about the economy and less desperate to get products off the shelves.
Nielsen says 62 percent of Black Friday shoppers will be looking for tech deals.
Here are a few of the better ones we've seen so far for Black Friday:
Just about any smart phone except an iPhone, plus a $100 Amazon gift card for a penny at Ama zon.com on Black Friday with a two-year service contract.
A Samsung Galaxy S III (left) for a buck with a tw0-year service contract at Sam's Club.
An Xbox 360 4G console, with Kinect and a game, for $200 at Walmart.
A 40-inch 1080p Toshiba HDTV for $180 at Best Buy.
An Asus Transformer Pad (TF300) for $280 at Best Buy.
A Kindle Fire for $159.99, and Kindle Fire HD for $199.99 at Best Buy. Both come with a $30 gift card.
A 250GB PlayStation 3 for $220 with two games at Radio Shack.
A Nook Simple Touch e-reader for $40 at Sears.
Check Black Friday ads in The Free Lance-Star for more.
Michael Zitz: 540/846-5163