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Their purpose: 'Make women feel beautiful'

November 25, 2012 12:10 am

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Sara Wellington (left) and Brooke Stone have started Posh, a spa, beauty and personal care business located on Wolfe Street in Fredericksburg. The pair will focus on styling women for weddings, proms, balls and other special events.

JUST IN TIME for the holidays, two Freder- icksburg-area entre- preneurs have teamed up to help women put their best face forward.

Sarah Wellington, who sells Artistry products and does facials, and Brooke Stone, a hair and makeup stylist, recently opened Posh, a spa, beauty and personal care business at 526-1 Wolfe St.

They're aiming their services primarily at brides and bachelorette parties, because they've noticed that Fredericksburg is becoming more and more popular as a destination wedding location.

But Wellington, 26, and Stone, 25, also offer a variety of services for customers getting ready for special events such as a prom, military ball or holiday party; as well as women enjoying a girls day out or mothers and daughters who want to bond over a hair and makeup session and then possibly get their picture taken.

"I think Brooke's and my biggest thing is that we want to make women feel beautiful," Wellington said. "Especially Brooke. She has this amazing ability to take a woman's natural beauty and make her look fabulous."

The two women met through a networking group organized by VA Wedding & Events Network. They realized they had compatible businesses, and met afterward to discuss joining forces.

At the time, Wellington had just leased a first floor space at 526-1 Wolfe St. She and her husband, Sean Wellington, also run Virginia Web Solutions in the building, which is home to a number of wedding and event-planning businesses.

"Within three weeks we put together this new business," Wellington said.

She traces her interest in doing facials to her switch several years ago to Artistry skin care products, a premium line owned by Amway.

"I have a lot of skin issues myself," Wellington said. "I realized how good [Artistry] made me feel, and I started getting excited about making women feel beautiful and proud of how they look."

Stone, whose mother was a makeup artist for 14 years, graduated from Liberty University with the idea of going into youth ministry. That changed when she met her future husband, who planned on becoming a minister.

She decided that she might need a more lucrative career, and decided to go to the Aveda Institute in Charlotte, N.C., for training as a stylist. When she and her husband moved to Fredericksburg, she started a business helping brides here and as far away as Maryland get ready for the big day.

"I noted that Fredericksburg lacked a place where bridal parties can get together," Stone said. "We wanted to create more of an intimate environment where they can have fun."

She and Wellington came up with a variety of packages for brides and their bridesmaids. They range from the bachelorette party package, which is $175 per person for the first five people, to the $600 Posh package for the bride.

The bachelorette package includes a facial, professional hair and makeup styling, hand massages, aromatherapy, drinks, dessert, T-shirts and a complimentary lip gloss. The Posh package provides a skin care consultation and analysis at least three months prior to the wedding, plus facials, a tryout for hair and makeup for either an engagement or wedding portrait and the portrait, aromatherapy, massages and styling on the wedding day.

Posh also offers three other packages for brides and the bridal party as well as a southern belle package for those preparing for parties and a mother and daughter memory package. Future additions are likely to include classes on makeup for older women.

"I've noticed that a lot of my clients, when they reach their 40s and 50s and their hormones are changing, want to know what looks good," Stone said.

She and Wellington also plan to work with other wedding and event vendors and hold events to give back to the community. They're partnering with Nickel City Pin Up on Dec. 13 and 14, for example, to offer free hair and makeup styling and a tasteful boudoir photo shoot. Customers just have to donate a package of newborn diapers and a package of baby wipes to Mary's Shelter, a crisis pregnancy shelter in downtown Fredericksburg.

"I see us doing a lot of charitable work," said Stone. "We're not all about profit. We want to help people as well."

Cathy Jett: 540/374-5407
Email: cjett@freelancestar.com





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