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Picking up where the wall-to-wall election ads left off, debate over the 'fiscal cliff' has money pouring into television, print, radio and online advertising (still image from video).
Crossroads Grassroots Policy Strategies/ASSOCIATED PRESS
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Date published: 12/8/2012
Labor unions that traditionally support Democrats are producing more explicitly political advertising. Three of them--The American Federation of State, County and Municipal Employees, the Service Employees International Union and the National Education Association--joined to buy TV and radio ads targeting specific lawmakers in both parties in Colorado, Missouri, Virginia, Alaska and Pennsylvania. The ads ask voters to call their senators and congressman and push for a deal that protects the "middle class."
"We shouldn't raise taxes on the middle class," the narrator says in one radio ad. "But if Congress fails to act soon, that's exactly what will happen."
Other ads hammer home the stakes of the debate, something all of the groups that have invested money in "cliff" ads seem to agree on.
An online ad from The Business Roundtable features a gloomy narrator making that case that Congress will be to blame for an economic slowdown and sharply higher taxes if no deal is made. It includes foggy images of two key players in the debate, Republican House Speaker John Boehner and Democratic Senate Majority Leader Harry Reid.
"If Congress does not act, growth will stall, jobs will be lost and our nation's credit will be harmed. If Congress does not act, America's entire economy will be put at risk," the narrator says over images of Reid, Boehner and the Capitol dome.