The Clark Hulings Fund for Visual Artists will host an Art-Business Conference Nov. 7–9 in Stafford County.

The conference will kick off with a Thriving Art Exchange featuring working artists and other industry stakeholders from noon to 5:30 p.m. Nov. 7 at the Gari Melchers Home and Studio in Falmouth.

The exchange’s goal is to examine trends in the art industry and foment discussion and ideas to shape a flourishing local arts economy. Shem Cohen, president of Change Events Inc., will be the facilitator.

“We are especially looking forward to delivering this program and being part of building a sustainable ecosystem of artist-entrepreneurs,” Cohen said in a news release. “The arts contribute almost $17 billion to Virginia’s economy, over 3 percent of the state’s GDP, and employ over 76,000 people in almost 17,000 businesses.”

Programming for the following two days of the conference will be held from 8 a.m. to 5 p.m. at the University of Mary Washington’s Stafford Campus. It will include presentations and interactive sessions designed to educate and support artists in becoming self-sustaining entrepreneurs. Topics include setting a viable business objective and action plan, honing a brand story, understanding sales channels, and effective pricing, developing sales strategies, and building a dynamic peer network.

The program will be led by Elizabeth Hulings, the Clark Hulings Fund director and co-founder; Carolyn Edlund, the fund’s sales director and events manager; and Daniel DiGriz, its education director.

The event fee is $795, but CHF is offering an early-bird price of $395 until Oct. 30. Tickets and info are available at clarkhulingsfund.org/conference/register.

—Staff report

The early-bird rate listed in the news release was wrong and has been corrected

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Cathy Jett: 540/374-5407

cjett@freelancestar.com

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