Free Lance–Star Publishing LLC is launching a new lifestyle magazine called Impeccable Virginia.

The magazine targets affluent homeowners in the Fredericksburg region. The first edition was mailed last week to more than 17,000 homes in Fredericksburg and Spotsylvania, Stafford, eastern Prince William, King George, Caroline, Culpeper and Orange counties.

“This region is one of the wealthiest in the nation, and Impeccable Virginia is designed for select homeowners in that demographic,” Publisher Gene Carr said. “We believe it fills a valuable niche for homeowners and advertisers.”

Carr said his initial plan is for the magazine to be published quarterly.

Editor Hilary Kanter said the magazine will feature fine homes, shopping, dining and travel. Kanter, who also edits The Free Lance–Star’s Food section, has more than a decade of experience editing magazines.

FLS advertising director Bill Smith also directs advertising sales for Impeccable Virginia.

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