Virginia’s two largest theme parks are joining forces to offer a special ticket good at either location this summer.
The partnership between Kings Dominion in Doswell and Busch Gardens in Williamsburg was announced Tuesday in a joint news conference held on the State Capitol grounds in Richmond.
This is the first joint effort between the two theme parks in nearly 15 years, and was made possible in part because of a $25,000 matching grant from the Virginia Tourism Corporation. It’s part of an effort to promote the 75-mile corridor between Kings Dominion and Busch Gardens as Virginia’s Gateway to Family Thrills.
“This partnership highlights the friendly competition between Busch Gardens and Kings Dominion, and brings our resources together to create a much larger voice in a crowded market,” said Busch Gardens’ marketing vice president Dan Dipiazzo. “Why drive a thousand or more miles for a vacation when we have Orlando-quality attractions right here in Virginia.”
Scott Clemons, director of marketing for Kings Dominion, added that both parks attract similar guests.
The parks developed two ticket deals to support the Gateway to Family Thrills promotion.
The Virginia Thrills Ticket costs $106 and is valid for one single-day admission each to Busch Gardens and Kings Dominion within seven consecutive days. The promotion represents a $34 savings off the combined retail ticket prices to the parks.
The Virginia Thrills Ticket Plus costs $135 and adds each venue’s water parks to the package. It is valid for two single-day admission tickets to Busch Gardens and/or Water Country USA and two single-day admission tickets to Kings Dominion and/or Soak City within seven consecutive days.
The promotional price represents a $121 savings off the parks’ combined retail single-day admission prices.
The Greater Williamsburg Chamber and Tourism Alliance and Richmond Region Tourism are also participating in the partnership, which further extends the advertising resources available in the affluent Northeast markets of Philadelphia and New York.
“The friendly competition between Busch Gardens and Kings Dominion has created two world-class theme parks,” said Rita McClenny, president and CEO of the Virginia Tourism Corporation.
“Combining their resources with the state’s grant program, creates a unique opportunity to market the corridor from Richmond to Williamsburg to families who may not otherwise consider Virginia as a thrill vacation destination."