The stone house next door to Black Dog Salvage on 13th Street in Roanoke has been mostly empty ever since the retailer purchased the land in 2003.
That changed last November when work began to revive the old home into a rental house of salvaged decor dreams.
Now, the Stone House at Black Dog Salvage has been completely renovated into a colorful modern home full of architectural salvage, upcycled furniture and other marks of the popular local shop. The project was a brainchild of Black Dog co-owner Robert Kulp, who said more than $450,000 was pumped into the old house. He spent several years wondering what to do with the home before deciding last year to renovate it and let people to rent it out.
The house was constructed in the early 1900s by stonemason Michael Grosso, who worked on several well-known Roanoke properties, including the stone walls at Hotel Roanoke, the nearby Fishburn house and the Jefferson Center. Some of the house’s original architecture is still intact, but the interior has been modernized with all sorts of new amenities, from smart showers to an upstairs mini-bar. The house sleeps six and can now be rented out through Vacation Rental By Owner, a listing site. Guests also can rent the house through blackdogsalvage.com.
The three-bedroom house is two stories, with each floor covering about 1,200 square feet. Rates right now are $400 per night, or $600 per night on the weekends, with a minimum two-night stay required, and may include additional fees and taxes. The house also will be available to rent for special events.
Black Dog officials said the house is an extension of the popular store that sits next door and is one more way for Black Dog to expand its growing brand.
The store’s well-known TV show, “Salvage Dawgs,” airs on the DIY network and follows Kulp and co-owner Mike Whiteside as they salvage and restore pieces for resale. The show’s success has drawn thousands of out-of-town visitors to the Roanoke Valley over the years, and the store on 13th Street has become a big local tourist attraction. Black Dog is also in the process of opening a second downtown location in the former Fire Station No. 1 building on Church Avenue.
Catherine Fox, the spokeswoman for tourism agency Visit Virginia’s Blue Ridge, said Black Dog has been diversifying its brand and the results are expected to bring in more out-of-towners. The one-of-a-kind lodging option is also a selling point, since many travelers are now looking for unique places to rest for an overnight stay, Fox said. Its location within walking distance of Grandin Village and near downtown Roanoke is another reason it should attract visitors, she said.