Reach More Customers with Highly Targeted Display Advertising
Consumers today are used to display advertising; in fact 4 out of 5 people want customized ads. Place your business in front of customers where they spend most of their time: the web. Display ads are the box ads that appear on websites, they are made up of local and national advertising. They are placed along the top of web pages such as the traditional banner ad, or the larger text billboard. Display ads can also be in the form of video or pre-roll advertising. Display ads appear on well-defined sections of websites that are specifically reserved for paid advertising and are targeted to generate a prompt response.
There are many advantages of display advertising:
- You reach the right people at the right time by displaying ads to those most likely to be interested in your business.
- You can advertise locally or nationally with advanced targeting methods. You can even target specific zip codes, or demographics.
- Display advertising drives in sales both online and in store by helping customers find you. Your competition uses this why shouldn’t you!
The best thing about display advertising is taking the hassle out of marketing and letting us do the hard work for you.
There are different formats and sizes available for you to choose from, and different placements amongst the webpage’s. The wider banner display ads generally perform better than their tall, narrow counterparts. BH Digital Marketing services can help SMB’s understand what ad sizes might work best for meeting their marketing goals in Fredericksburg VA.
There are also different formats for display advertising:
- Rich media: One form of rich media is the videos that start as the page loads. Other versions of rich media are the ads that sit quietly on the page until you roll over them with your mouse. As you roll over them, they expand, into a more full and welcoming message.
- Interstitial: An interstitial is the full-screen ad that pops up in between activities, such as clicking from one page to the next, or going to the next level on a page.
- Overlay: An overlay is similar to an interstitial in that they both pop-up in order to see the content. These types of ads must be clicked off in order to remove them from view. However, Google does not like these type of ads on mobile formats, so in 2017, BH Media will be going away from these ads on mobile versions.
Display ads run on all over the internet, given the millions of websites reached by Google’s Display Network. Google can match your ads up to websites and apps based on keywords or your own targeting preferences.
BH Digital Marketing is Fredericksburg’s go to resource for digital marketing.
BH Digital Marketing Services makes showing display ads easy, and their performance is easy to measure. BH Digital display advertising uses high quality analytics that allow you to track the number of clicks, impressions and conversions the ad has generated. We give you an up-to-date picture of what is is going on with your ads and how consumers are using them. Display advertising is a visually stimulating way to connect with consumers. BH Digital has the resources to make sure you are sending your message to the correct people at the best time they need your services. You have a great product or service, isn’t it time to let customers know your there for them!